Thankyou Clay Soap Bar with Exfoliating Pumice



Clay Soap Bar
— with Exfoliating Pumice.


Thankyou’s main ethos is regarding their 100% model. They are a social enterprise that prioritises ending world poverty, therefore the units need to be inexpensive, accessible and for the everyday ‘conscious’ consumer trying to make their ripple wave into world change. Of course, we can’t have a social enterprise that is ignorant of environmental and sustainability issues, as this affects the entire planet all the time.

There are many reasons why soap bars are much more environmentally conscious, offer less wastage, and generally comprised of less-toxic ingredient list. The Clay Soap Bar by Thankyou is made with exfoliating volcanic-rock derived pumice to help detoxify pores and remove dead skin cells for healthy, clean skin. Due to the physical form of pumice, a soap bar is ideal, however added benefits are that fewer emulsifying agents and stabilisers are needed to receive the benefits.

Thank You Clay Soap Bar

Who are thankyou.?

The Thankyou brand started with a bottle of water to help end the World Water Crisis. The social enterprise commits 100% of their profit to end global poverty by tapping into the consumer movement at major outlets such as supermarkets and big Australian retail chains. That’s what their 100% model is built on – where 100% of their profit is directed into the Thankyou Charity Trust, whereby no private shareholders exist.

Sounds like a great movement, and that’s why Australia’s on board. Their movement can be tracked on their website, including charity receipts, financial statements, and excerpts from their founders on how they fund their growth. The transparency is there for all to see – which of course is very necessary for social enterprise survival.

As well as transparency regarding their movement, their FAQs include articles around product, ingredients, manufacturing process right through to environment and sustainability issues. We know that Thankyou are free from sulphates (SLS/SLES), parabens, harsh petrochemicals, mineral oils, synthetic fragrance and colours. In regard to their packaging, Thankyou has been involved in their communities wishes in releasing a refill to their liquid products, however the product is sent out in the same plastic.

Thank You Clay Soap Bar

First impressions

The Clay Soap Bar has an incredibly muted scent, you really have to dig deep to inhale that one. It’s because generally clay soap bars don’t have any added essential oils. In this case, what you can smell is the base ingredients of the product, being Coconut derivatives and Shea Butter.

Clay soap bars are generally much firmer to lather than others, due to the clay minerals and in this case, the rock hard properties of a pumice stone. Given the high fat content in soap bars, they lather extensively once wet making it much more long-lasting in our product usage.

Despite the aim for this product to cleanse, purify and detoxify pores, the additions of many coconut oil derivatives counteract the purpose of it due to Coconut Oil’s natural comedogenic properties. Thankyou’s packaging for this product questions “Got oil and impurities?” suggesting it’s designed for those with oily skin, however it could be worsening the condition.

Thank You Clay Soap Bar

Ingredient watch

read our full Formulation Analysis

The Good:

Butyrospermum Parkii (Shea) Butter, a thick skin conditioning agent that helps retain moisture into the skin by creating a barrier on the skin’s surface.

Pumice, a gentle natural exfoliant stone.

Pentasodium Penetrate, an ingredient used to prevent mineral components from binding together.

The Questionable

Sodium Cocoate (Coconut-Derived), a highly processed hydrolysation of Coconut Oil.

Fragrance (natural) - the average “fragrant” can be any of 3,163 chemicals that aren’t normally listed on labels.


Packaging review

Given this product is predominantly being sold as a single bar of soap, all we really want to know is two things:

  1. Can we recycle the cardboard we buy it in?

  2. Is the soap septic tank and grey water safe?

Unfortunately, Thankyou’s innovation team have not yet carried out the necessary tests to ensure septic tank or grey water safety. Given the environmental impact of product down the drain affecting our water supply, we’d say this is a pretty important environmental step in any business. Greywater can be used for laundry and toilet flushing, and more importantly, the irrigation of plants. This is the same water used to irrigate both food and food producing plants. 

Thankyou confirm that you can recycle their cardboard, as advertised on their packaging, however this cardboard among all cardboard used for personal use has a thin film of plastic coating it. Unfortunately this means it won’t be recycled even if placed in the appropriate bins.


Formulation full analysis

The good:

Butyrospermum Parkii (Shea) Butter is a thick skin conditioning agent that helps retain moisture into the skin by creating a barrier on the skin’s surface. It also works to deeply moisturise the skin and heal any dry flakes on the surface. This ingredient has a high content unsaponifiable fats- where unlike other fatty oils such as Coconut Oil it has a higher ability to retain its moisturising abilities.

Pumice is a gentle natural exfoliant stone, and excellent ingredient for a soap aiming to purify and detoxify pores. It is used to help refresh and rejuvenate the skin and helps remove the deepest of impurities.

Pentasodium Penetrate is an ingredient used to prevent mineral components from binding together. It’s necessary for products to keep minerals separated to avoid any adverse effects. You might wonder why we’ve put this one in the ‘Good’ list given the name, however The Cosmetic Database has rated Pentasodium Pentetate low hazard.

Note: it should not be used on broken skin or infants.

The Questionable

Sodium Cocoate (Coconut-Derived) is another main ingredient in this soap. The process of making this ingredient is through the saponficiation process, which involves the hydrolysation of Coconut Oil in the presence of sodium (or salt). The reason this process occurs is to make soap, to emulsify ingredients and to cleanse the skin. It’s absolutely not expected to be a harmful ingredient in any way, despite the unfamiliarity that the name suggests, however the process that is undertaken to retrieve this ingredient can actually lesser its retention to moisturise.

Another important fact to know about Coconut Oil and its derivates is that it is highly comedogenic, which means it can actually clog pores. Despite this bar of soap aiming to detoxify, unfortunately if suffering from clogged or congested skin, the amount of Coconut Oil derivatives in this product may increase the condition. The other Coconut Oil ingredients are Cocos Nucifera (Coconut) Oil and Coconut Acid. It would be recommended to avoid this product if you suffer from very oily skin.

Fragrance (Parfum) is an ambiguous ingredient in any listing, even if it’s been labelled “from natural sources”, or “natural fragrance”. According to the EWG, the average “fragrant” can be any of 3,163 chemicals that aren’t normally listed on labels. Many of these chemicals are linked to hormone disruption and allergic reactions as they fall usually under phthalates, oxtoxynols and nonoxynols. If a fragrance is natural, we would assume it would be labelled on the ingredients list in its botanical name.



Do you prefer a good-old bar of soap to liquid formulations?

Are you as enticed by the promise of exfoliation as we are?

Share what gets you going by leaving a comment below!

More reviews:

Have a product that needs reviewing?

— Join the Noema conversation.