Posts in Best Practice
The Rise of Multi-Use Skincare Products: An Exploration into Minimising Your Skincare Routine

Here’s the deal: we’re looking into creating a versatile essentials range. A set of products that minimise your bathroom clutter but maximise the effect of active ingredients. A range that can live in your bag as naturally as it lives on the shelf. Our ideal products would be tailored toward individuals who are dedicated to projects and passions - to those that would like a simplified skincare routine that doesn’t take too much time, but still packs a punch.

As critical observers of the skincare industry, we’ve noticed a shift in the natural skincare industry, where the rise of multi-use products (cue: Sans Ceuticals Activator 7 Oil), has been favoured over a lengthy step-by-step routine. Rather than collecting a large haul of targeted products, which quickly becomes expensive and unnecessary, we’re very much in favour of products strategically formulated to holistically target skin issues. 

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Best Practice, Packaging, SkinNoéma
A Category Analysis on Skin Cleansing

Both skincare enthusiasts and dabblers alike have been raised with the notion that a basic skincare routine follows a linear formula: cleanse, exfoliate, moisturise, and add serum or oil.  

And for good reason. Cleansing, the first step in any formidable routine, provides a blank canvas for other products to influence the skin. By removing impurities like make-up, dirt, dead skin cells, or excess oil, skin can soak in the active goodness of a range of skincare products

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Best PracticeNoéma
An All-Natural Anti-Ageing Ingredient – Sea Algae Extract

We choose to dive deep into ingredients that peak our interest to understand our options. Formulations, the complex ingredient mixture of a product, determine how and why a product is created. Prior to mixing, we see these explorations as a chance to not only educate ourselves, but create a resource for those interested in common skincare ingredients. The process is essential in the careful selection of ingredients we choose to incorporate into our Noéma’s Activated Essentials range, evaluating benefits for all skin types and targeting areas of concern.

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Best PracticeNoéma
Noéma’s List of Best–Practice Muses

We’ve alluded to the importance of supporting businesses with good practices in the past. Whether those practices translate to sustainable sourcing, transparent processing, or a responsible end of life, at the heart of a successful business is the implementation of well-thought out and managed business operations. Taking a critical look at the concept of business operations, and then dissecting what qualifies an operation as ‘good,’ allows Noéma’s Activated Essentials range to be approached with our vision – not only with the mindset of introducing better products, but with the intention of setting a business standards from the get-go.

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Packaging, Best PracticeNoéma
The Future of Good Design Principles

Memorable design is rooted in innovation. It’s a reflection of what a designer sees in the world and what a designer wants to change. It’s a statement and a stand to make better things in an imaginative, forward-thinking fashion through intentional artistry of design. Here’s the thing about things - we take what we’re given. We absorb what we are offered. We walk through life surrounded by things that other people create. The power of good design can encourage questioning of how we lead our lives.

That’s a lot of influence in the hands of designers and thought leaders. So, of course, we expect it to be good.

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How Do We Establish Good Product Formulation?

For those who are confused about the wild world of skincare, we hear you. 

So are we.

Skincare is as much a creative exploration as it is a field backed by science. Endless formulas boasting the benefits of obscure tropical fruits, lab-developed chemicals, and strategic advertising make finding products that actually work a challenge. And studies agree - 87% of women are reportedly perplexed by skincare products. 

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Best PracticeNoéma
The Art of Deceptive Labelling — Organic versus Non-organic Skincare

When it comes to skincare in Australia, there seems to be a common public misconception about the use of the word ‘organic’. Admittedly, I fell into this category until recently. I would see the word ‘Organic’ on my products and assume the best. With some further research, it seems there’s more than meets the eye…

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Is Sustainable Design Obsolete When Human Behaviour is Not Willing to Adapt?

Humans are nothing more than (highly-refined) animals. We walk around in circles, gravitate towards specific spaces, feed ourselves, move as packs and engage in similar habits throughout our life. Of course, there is diversification in human activities and choices based on our background, environment and experience, but in the big picture we are creatures of habit that are easily swayed by our environment. That environment encompasses the people we surround ourselves with, the products we invite into our life and the physical spaces in which we spend our time.

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The Ordinary: Why their one ingredient approach has been so popular, but does it work?

The Ordinary launched in 2016, and quickly dominated the skin-care industry by providing affordable, effective skincare with the science to prove it. Their minimal lab-esque packaging encouraged absolute beginners to feel comfortable in buying their no BS products, while simultaneously targeting ‘skintellectuals’ to take their obsessions to the next level – providing them with the resources to create their very own at-home lab.

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How Your Skincare Products are Affecting the Environment

It’s no secret that skincare is a dirty industry - especially since it’s such a powerful industry where one decision or action can shift how entire supply chains function. Historically, the beauty sphere has been linked to unethical and non-environmentally friendly practices such as animal testing, controversial sourcing and pollution. From questionable labelling claims, to single-use plastics to ingredients that are hard to pronounce, understanding the ins and outs of skincare and the supply chain behind such a huge industry is key to creating an environmentally-conscious skincare regime.

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Is Aesop Natural?

We love a cult beauty movement just as much as the next skincare-obsessed company. When a company not only provides a good product, but a marketing strategy that leaves people wanting more, all we can say is: respect.

And at the forefront of cult skincare? None other than Aesop, an Australian line known for its sharp products, no-nonsense ingredients, well-informed staff, elegant reputation and beautiful storefronts. Their whimsical pop-ups, apothecary vibes and quirky approach to traditional skincare feels fresh.

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Toxic Ghosts of the Past

Because some practices are so deeply ingrained into society that we don’t ask questions. While some of these inevitable truths are beneficial to our quality of life, others, like our dependency on certain products and practices deserved to be questioned and reimagined… Until now. We examine the complex relationship between industries and consumers and our deep-seated need for products as constructed by multinationals over decades.

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Boyan Slat and The Great Ocean Clean Up

Plastic pollution, particularly in a marine environment, can be a difficult concept to wrap your head around if you don’t spend your time near the sea. But even city dwellers influence the sheer amount of plastic that enters the ocean (12 million tonnes a year!).

Boyan Slate, the founder of The Ocean Clean Up, knows this all to well. As an avid diver, Slate’s life-altering moment occurred while spending time underwater. While diving during in Greece, he saw far more plastic bags than fish – that unsettled him and inspired him to design a solution as part of a school project.

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Types of Plastics: Why we use them and the associated problems

We need to talk about plastic. Look around the space you’re sitting. We’re more than willing to bet that you can spot something made from plastic. From water bottles and plastic bags, to car parts and building materials, plastic is everywhere. Frankly, it’s unavoidable.

Plastics are the consumer go-to for just about any product and packaging because the material is incredibly versatile. So how can we halt and overcome this mammoth issue? First let’s learn the basics…

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Body Care Certifications: Let’s Clear A Few Things Up

From lines that taut the benefits of superfood infused moisturisers to chic brands like A’Kin, there is no shortage of Australian products that claim to be organic, naturally derived, or natural. So, ask yourself. Do you know what each term means? It’s time to break down those labels.

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How to pick a ‘good’ product.

With cult organic skin care products from brands like Eco Tan, Go-To and The Beauty Chef how do you select the best products for your skin type? ‘Good’ is a synergy between ethical business, sustainable packaging and natural ingredients. Learn how to select the best organic skin care products with our guide..

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Social Enterprise: What It Is And Why It's Gaining Momentum

These companies are all considered to be social enterprises, meaning that they create and sell products that address a range of social issues. From a buy one, give one business model to minimising environmental impact to sourcing responsibly, social enterprises take a selfless step away from traditional entrepreneurship.

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