Go-To Very Useful Face Cream

 

Go-To
Very Useful
— Face Cream

Price:  $41.00

IMG_7965.jpg
 
 
IMG_8001.jpg

Go-To’s Very Useful Face Cream is in fact, very useful. The texture of this moisturiser makes for an adaptable day-to-night product, perfect underneath make-up and to lock in the moisture of your other hydrating skincare products. Thanks to Apricot Kernal oil, it leaves a silky soft texture on the skin after application. The formula heroes Amla berry, an antioxidant rich ingredient that has 75 times the antioxidant power of goji berries (yes, the superfood), and CoQ10 an antioxidant that protects the cells in your body from damage.

Very Useful Face Cream is dermatologically tested to be suitable for sensitive skin, and is free from Parabens, PEGs, SLS and SLES, GMOs, mineral oils, petrolatum, synthetic colours, and animal testing.

 
IMG_7961.jpg

Brand integrity

Claims:
This product claims to be 'Naturally Derived'
What does this mean?

Created by beauty-editor Zoë Foster Blake, Go-To was founded in 2014 as an essential range of skincare. After receiving very honest feedback from women on what they want, Zoë was able to create a range that made the routine simpler, stress-free, and just good for you. Formulas that are non-irritating and include no hidden chemical additives, Go-To is a no BS brand. Splashed across MECCA stores Aus-wide and over 400 retail outlets in the US alone, you could say the brand is having a moment in the current beauty climate.

The brand is CCF accredited and vegan friendly and certified by the Carbon Reduction Institute as a NoCO2 business. Go-To collaborate with charity One Girl - a charity dedicated to empowering young girls through education.

 
IMG_8010.jpg

First impressions

Fragrance
The natural fragrance of fig and oriental rose, coupled with the notes of sweet almond oil definitely shine through in this product, offering a sweet floral scent that lingers past that of absorption.

Texture
A light-weight protective moisturiser. A little bit of this goes a long way.

Efficacy
The formula is packed with replenishing oils and antioxidant-packed Amla berry, making it an antioxidant-rich, ultra-hydrating moisturiser. The finished feel of this product makes for an easy primer under make-up, or a light alternative to locking in any serums or oils used as part of your skincare routine.

 
IMG_7965.jpg

Ingredient watch

read our full Formulation Analysis

The Good

Sweet Almond Oil is a mild, hypoallergenic oil, meaning that it is safe for those with sensitive skin to use.
Amla Berry Extract is celebrated in Ayurvedic medicine as a powerful source of vitamin C.

The Questionable

Natural Fragrance (fig and oriental rose) - Traditionally, ‘Fragrance’ is an ambiguous ingredient in any listing, even if it’s been labelled from ‘natural sources’, or ‘natural fragrance’.

 
IMG_8001.jpg

Packaging review

This product uses one type of plastic in its packaging and a plastic label.

Tube: PVC- See more about PVC and its impact
Label: Screen Printed

PVC is a cheap, efficient plastic to produce offering versatility and the ability to be recycled and reused. Unfortunately, there are a few downsides to this plastic as it is not environmentally friendly. PVC leaches dangerous chemicals and is 57% chlorine, a substance that releases dioxins, a harmful carcinogen.

Most PVC is also produced with toxic lead, phthalates and flame retardants.

 

Formulation full analysis

The Good

Sweet Almond Oil is a mild, hypoallergenic oil, meaning that it is safe for those with sensitive skin to use - including baby skin. It’s high vitamin A content may prevent future acne breakouts, and as a remedy against bacteria overgrowth, also assists with the relief of inflammation, itchiness and redness of psoriasis or eczema. A 2007 study in India found it to slow down the effects as well as act as a preventative measure against UV damage.

Amla Berry Extract is celebrated in Ayurvedic medicine as a powerful source of vitamin C. Also known as Indian gooseberry, it’s often taken as a supplement to enhance food absorption. This particular vitamin C source is bonded with tannins, meaning that light and heat cannot break the bonds, increasing its effectiveness for longer. This study found that it stimulates pro-collagen, while this study found it to protect skin from collagen damage after exposure to UV rays. The antioxidant properties of whole Indian gooseberries contain 75 times the antioxidant power of goji berries, 60 times the antioxidant power of pomegranate, 50 times the antioxidant power of raw blueberries. That’s a lot.

Coenzyme Q10 is an antioxidant protecting the cells in your body from damage. The level of coenzyme Q10 within the skin peaks between 20 to 30 years of age and then gradually diminishes thereafter, and we must replenish from our topical treatments. CoQ10 applied directly to the skin has been shown to reduce oxidative damage caused by UV rays and even decrease the depth of wrinkles.

The Questionable

Natural Fragrance (fig and oriental rose) - Traditionally, ‘Fragrance’ is an ambiguous ingredient in any listing, even if it’s been labelled from ‘natural sources’, or ‘natural fragrance’. According to the EWG, the average “fragrant” can be any of 3,163 chemicals that aren’t normally listed on labels. Many of these chemicals are linked to hormone disruption and allergic reactions as they fall usually under phthalates, oxtoxynols and nonoxynols. If a fragrance is natural, it could be labelled on the ingredients list in its botanical name.

 

Thoughts?

Have you tried the Go-To range? Is there a product you love and want us to review?

Are you seeing an improvement in your skin since using this product?

Share your experiences with us below!


More reviews:

Have a product that needs reviewing?

— Join the Noema conversation.